CB2’s 2024 Pride campaign was an omni-channel project with a very fast turnaround. As Lead Art Director I created the overall look-and-feel and delivered a toolkit and guidelines. Included was: the lockup, portrait art, color scheme, examples and direction.
The campaign highlighted three Queer designers; pairing their portraits, pieces and quotes across channels.
Senior Creative Director: Curtis Potter
Lead Art Director and Designer: Amy Petrek-Gerber
Copywriter: Meghan Chesnut
Ecommerce Designer: Joshua Smith