The launch of the new CB2 App included both art direction and execution for some channels. This included a final look and feel, mockups, and a toolkit. The direction and files were also used by other team members for signage and Instagram stories.
The concept was all about what the CB2 App delivers to their customers just a simple tap away. The imagery expands beyond the phone’s borders, to create an expansive and immersive feeling of inspiration.
There are two types of animation styles used to tell this story: a stop-motion-style animation of this large imagery, and actual video animation from the app. This second style allows us to showcase App features and the user interface.
After just a few days, the App received 1.8k downloads and the dedicated email received 13k click throughs.
Senior Creative Director: Curtis Potter
Lead Art Director and Designer: Amy Petrek-Gerber
Copywriters: Maggie Slover & Jillian Jones
Digital Production Designer (Instagram Reel): Steve Schultz
App Designer: Joshua Smith