As Freelance Art Director at CB2, I was responsible for the Art Direction and many of the deliverables for the newly formed and launched Registry. This included creating proof of concept examples, mockups, and a final toolkit for other teams to execute under. When designing, I created both print and digital work for: social media, email, SMS, and print materials for an event. I also helped direct a campaign photoshoot under the Senior Creative Director, and established direction for two influencer photoshoots. Below is a small sampling of the work.

Senior Creative Director: Curtis Potter
Lead Art Director and Designer: Amy Petrek-Gerber
Copywriter: Maggie Slover
Photographer: Daniel Peter
Digital Production Designer (Instagram Reel): Steve Schultz

To view the full emails with animation and interactivity, click below:

Welcome Email 1
Welcome Email 2
Welcome Email 3
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Low Inventory
Completion
Abandoned Registry Sign-up

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CB2 App Launch