When freelancing for Bob’s Discount Furniture I Art Directed a photo shoot centered around the Laurel sofa and loveseat product package. The goal was to create an elevated, welcoming, and realistic space. I created a set plan using their library of set elements, designed a to-scale room and furniture plan, and pulled product. I also ideated content for a bar area, including outlining a blog post, and directing a step-by-step stop motion animation. I engaged with the Set Builder and Stylist via email and text, ensuring the vision came to life.