As Lead Art Director I was responsible for the overall Direction and many of the deliverables for the newly formed and launched CB2 Registry. This included establishing the look-and-feel, creating proof of concept examples, mockups, and a final toolkit for other teams to execute under.
I also created both print and digital work for multiple channels, including: social media, email, SMS, and event materials. I also helped direct a campaign photoshoot under the Senior Creative Director, and gave direction for two influencer photoshoots.
Below is a small sampling of the work.
Bold. Dynamic. Entrancing. The Registry look and feel goes toe to toe with the cool, modern product that defines CB2. The animations are fast paced and punchy; pulsing color and mood in rapid succession. Imagery invokes the confident personality of The Registry by balancing color, couples, and product. This is everything but your basic registry.
To view the full emails with animation and interactivity, click below:
Welcome Email 1
Welcome Email 2
Welcome Email 3
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Senior Creative Director: Curtis Potter
Lead Art Director and Designer: Amy Petrek-Gerber
Copywriter: Maggie Slover
Photographer: Daniel Peter
Digital Production Designer (Instagram Reel): Steve Schultz