The launch of CB2’s new Registry included touch points across every channel. I provided art direction and a toolkit, executed across print and digital, helped direct a campaign photoshoot and gave direction for two influencer shoots.
Below is a small sampling of the work.
The Registry look and feel goes toe to toe with the cool, modern product that defines CB2. The animations are fast paced and punchy; pulsing color and mood in rapid succession. Imagery invokes the confident personality of The Registry by balancing color, couples, and product. This is everything but your basic registry.
Senior Creative Director: Curtis Potter
Lead Art Director and Designer: Amy Petrek-Gerber
Copywriter: Maggie Slover
Photographer: Daniel Peter
Digital Production Designer (Instagram Reel): Steve Schultz